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Transforming speech analytics; from a high-level tipping tool to a customer experience disruptor

Transforming speech analytics; from a high-level tipping tool to a customer experience disruptor

In their quest for an even better Customer Experience, customer-facing companies are starting to understand that their quest might not have to go that far. The abundance of customer information…
What is Sentiment Analysis?

What is Sentiment Analysis?

Sentiment analysis is contextual text mining of text that identifies and extracts subjective information to help a business to understand the social sentiment of their brand, product, or service while…
Pobuca Experience Cloud can turn you into a CX leader

Pobuca Experience Cloud can turn you into a CX leader

While Customer Service (CS) is focused on a specific part of the customer interaction with a brand, Customer Experience (CX) can be only regarded as a holistic process across the…
Voice of the Customer (VOC); the right survey or is there more into it?

Voice of the Customer (VOC); the right survey or is there more into it?

Voice of the Customer (VOC) is the guiding light for brands and retailers, allowing them to be insightful and responsive to the ever-changing customer requirements, either stated directly or indirectly.