GANT Case Study

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Pobuca is helping GANT to make the right decision at the right moment.

Company profile 

GANT is an American brand, offering premium clothing, accessories, and home furnishings. GANT enjoys a global presence in over 70 markets.

The challenge

  • A clear view of the customer across the 360-degrees customer journey. 
  • Unified profile for each customer. 
  • Customer engagement optimization to adaptto a constantly changing market. 
  • Metrics and KPI’s introduction to better assessmarketing actions concerning the budget.

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