marketing ·
GANT Case Study
GANT sought a unified view of its customer journey and profiles, with clearer marketing performance measures and budget visibility.
Body language: English
Pobuca is helping GANT to make the right decision at the right moment.
Company profile
GANT is an American brand, offering premium clothing, accessories, and home furnishings. GANT enjoys a global presence in over 70 markets.
The challenge
- A clear view of the customer across the 360-degrees customer journey.
- Unified profile for each customer.
- Customer engagement optimization to adapt to a constantly changing market.
- Metrics and KPI’s introduction to better assess marketing actions concerning the budget.
GANT Case Study
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