Pobuca Experience Cloud Customer Data Platform (CDP)
IMPROVE YOUR CX
CDP is a packaged software that imports customer data from multiple sources to create a unified customer database that is accessible to other systems.
Pobuca Experience Cloud allows you to create unified customer profiles in one single database by collecting customer data throughout the journey from all the marketing touchpoints & channels. Combining transactional data, like purchases, store visits, and responses to campaigns, using the Voice of Customer & sentiment analysis will offer a 360º profile for each customer and the proper segments for creating personalized experiences.
Pobuca Experience Cloud benefits
Collect and structure real-time data into individual, centralized customer profiles, in one single database that is GDPR-compliant.
Create unified customer profiles with data gathered across a variety of online and offline marketing channels.
Bring together transactional, behavioral & demographic data, and create a 360o customer view and personalized campaigns.
Understand your customers & predict their needs by unlocking powerful AI insights and create custom campaigns.
The economic impact of Pobuca Experience Cloud
By leveraging Pobuca Experience Cloud and creating comprehensive 360º customer profiles, businesses can make their customers feel truly understood and cared for on a personal level. This in-depth understanding of their preferences, behaviors, and needs enables businesses to deliver highly personalized experiences that resonate with their customers.
Increased customer satisfaction, improved Loyalty, and higher chances of repeat business. When customers feel valued and catered to on an individual basis, they are more likely to become brand advocates, reduce customer churn and increase customer lifetime value.
Know your customers
A 360ο customer view is one of the most efficient benefits of a CDP that allows you to create and offer a personalized Customer Experience.
How to achieve it?
Buying & online behavior, survey responses.
call center dialogs.
scoring & segmentation.