Pobuca as a Customer
Data Platform (CDP)
Unify the company’s customer data from all the marketing touchpoints and other channels to design personalized and more efficient campaigns.
Use one single database to collect the customer’s data from all (online & offline) marketing touchpoints and create unified customer profiles to offer personalized experiences.
Collect and structure real-time data into individual, centralized customer profiles, in one single database that is GDPR-compliant.
Create unified customer profiles with data gathered across a variety of online and offline marketing channels.
Bring together transactional, behavioral & demographic data, and create a 360o customer view and personalized campaigns.
Understand your customers & predict their needs by unlocking powerful AI insights and create custom campaigns.
Know your customers
A 360ο customer view is one of the most efficient benefits of a CDP that allows you to create and offer a personalized customer experience.
How to achieve it?
Buying & online behavior, survey responses.
call center dialogs.
scoring & segmentation.