Get the software — and an AI expert trained to use it.
Your business needs customer information that stays useful, communications that happen on time, and people who can focus on customers rather than operating another tool.
Your AI expert, trained by Pobuca.
Zemark combines selected Pobuca Customer Intelligence software with an AI agent trained by Pobuca to use it. Choose the offering that fits your work: field sales, B2B CRM, customer engagement and loyalty, or service.
You get more than a place to store information. You get an AI expert that helps turn it into the next action, within the systems and responsibilities agreed for your business.
Help field representatives prepare for visits, understand the customer or outlet, identify relevant product opportunities and capture the outcome. Connect selling activity with order taking and the information required from your ERP or CRM.
This is the route for businesses selling through a field-sales team, including B2B2C and distribution environments. The emphasis is on the next visit and the next appropriate order — not a generic contact database.
Zemark for CRM maintains accounts, contacts, leads and opportunities from information your sales team deliberately shares. Ask Zemark by email or direct chat in both plans. Professional adds Meeting Intelligence for explicitly invited customer meetings, a personal outbound marketer for each rep and Zemark AI avatar conversations. Connect your existing CRM and collaboration tools through the agreed connections, or use embedded Pobuca Customer 360.
Organise customer information and run relevant communications so more customers have reasons to return. Start with the database and campaigns; add a loyalty programme through the appropriate plan when rewards fit your business.
This is not only for a business ready to launch points or stamps. The Essentials proposition addresses customer-data and engagement needs without a loyalty programme.
Answer from approved business knowledge, handle the supported routine requests, and pass work to a person or ticketing process when necessary. Connect customer conversations with the information and actions required to help them.
The proposition combines service tools and an AI expert, with performance insight and a defined improvement process rather than a chatbot left on its own.
Software creates possibilities, but someone still needs to operate it. Customer information must be maintained, campaigns prepared, visits documented and requests followed through.
Zemark is designed around that operating work. Pobuca's experience in CRM, customer experience, loyalty and commercial processes informs how the agent uses the selected tools.
The bundle brings a practical starting point for SMEs that do not want to assemble an enterprise platform and a separate AI project from scratch. The precise software, agent actions, integrations and onboarding are explained for each offering and plan.
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Built on Pobuca Customer Intelligence
Zemark uses Pobuca Automate and selected capabilities from Customer Intelligence. That connects the agent to a broader foundation for customer data, insights, engagement, loyalty and service.
Enterprise clients can engage Pobuca for the wider suite or a more tailored Automate implementation. Zemark packages a focused combination for the SME buying situation.
Shared technology does not mean identical entitlements. A Zemark plan is not unrestricted access to every Customer Intelligence module, and one Zemark offering does not automatically include all the others.
THE POBUCA CUSTOMER GROWTH SYSTEM
From data to impact.
A continuous cycle that turns customer insight into measurable business growth.
Customer dataUnify all your customer data.
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MeasureFind opportunities.
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ImproveCreate better experiences.
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AutomateExecute with AI.
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ZemarkGet work done.
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Business outcomeGrow your business.
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A smarter, more profitable customer lifecycle
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Your knowledge, your process, your control
Getting started means identifying the task, the relevant source information, the systems to connect and the decisions that remain with your people.
An agent should know when to ask rather than infer a critical fact. Customer communications and business updates follow the approval rules of the configured workflow. Exceptions need an owner and a usable handoff.
This is how Zemark becomes part of a team: useful autonomy for defined work, with visible boundaries. It is not a promise of zero setup or flawless performance in every situation.
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Add a human team when you need one
The expert included in the Zemark bundle is the AI agent. Pobuca also offers a separately charged service in which our Customer Success team manages Zemark on your behalf.
That can suit a business that wants additional operational attention and an agreed review rhythm. The service scope, responsibilities and charges are distinct from the software-and-agent subscription.
You can therefore choose the level of human support your business actually needs rather than assume it is either always included or never available.
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Choose by the work — not by the product name alone
A wholesaler may need better field visits and order capture: start with Sales. A professional-services business with months-long opportunities may need CRM. A retailer with an unorganised customer list may need Loyalty, even before introducing rewards. A company handling repetitive customer enquiries may need Service.
Some businesses have more than one need. The discovery meeting helps identify the right starting point and assess whether additional offerings make sense, rather than asking you to buy every bundle.
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What happens next
We discuss the process, show the relevant functionality, and establish the information, integration and support requirements. The proposal then explains the plan and the work required to make it useful in your environment.
For a specific skill, Hire Zemark is a fixed monthly offer route based on expected usage and agreed scope. Explore a fixed monthly offer for the work you need. Trial availability and activation are confirmed with your offer. Discuss a skill
Is Zemark a person?
No. Zemark is Pobuca's AI agent. His name comes from “ZEro MARKeting effort,” while his role now extends across sales, CRM, engagement, loyalty and service.
Do we need a formal loyalty programme to use Zemark for Loyalty?
No. Essentials focuses on customer information and campaigns. Programme functionality belongs to the appropriate higher offering.
Does the bundle include a Pobuca consultant doing the work?
The included expert is AI. A human-managed service is available separately for an additional charge.
Can we keep our existing systems?
Relevant integrations are assessed during discovery. Some offerings include software tools, while others can connect to systems already in use; the configuration and commercial scope must be confirmed.
Supported connections, configuration, knowledge preparation and guidance through customer prerequisites are included within the supported scope of your selected plan.
Usage allowances, any applicable external charges, taxes and contract terms are confirmed before contracting.
When Zemark's next step needs human hands
Connect an eligible Zemark workflow to a clearly scoped physical task. Fieldwork is an optional service with its own approval and costs, not an extra bundle automatically included in your subscription.
