Products

Put AI to work for customer growth.

Choose enterprise software you can configure around your business, or a bundle that combines the tools with an AI expert trained to use them. Both build on Pobuca's experience in customer data, CRM, engagement, loyalty and service.

Your starting point may be a complex customer programme, an overloaded sales team or a service process that needs to work better. Start with that need. We will help you identify the relevant technology and the delivery model that fits.

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See the capabilities that matter to your business in a focused demonstration.

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Pobuca Customer Intelligence: enterprise capabilities, connected

Customer Intelligence is Pobuca's software suite for organisations that need customer understanding, operational tools and AI-powered execution to work together. Select capabilities across Measure, Improve and Automate, with the integrations and implementation required by your environment.

Measure turns customer feedback and business data into a clearer view of experience, behaviour and value. Explore CX Metrics, Customer Insights and Economic Impact to decide where attention is needed and evaluate what changes achieve.

Improve gives customer-facing teams the software to act on that understanding. Customer 360 organises customer information. Customer Engagement supports audiences, campaigns and journeys. Loyalty Program manages recognition and rewards. Customer Service supports the work of resolving customer requests.

Automate adds agents that can use knowledge and connected tools to carry out defined work. Explore Productivity, Business Development, Marketing, Customer Experience and Insights. Insights provides structured-data reporting; the other areas support authorised execution. Each addresses a different operational need; their scope and commercial configuration are agreed for the implementation.

You do not have to begin with the entire suite. Build the combination that serves your priorities, while making dependencies, system access and responsibilities clear from the start.

Explore Customer Intelligence

Zemark: the tools and an AI expert, together

Smaller businesses often need more than another application to operate. Zemark bundles selected Customer Intelligence tools with an AI expert trained by Pobuca to use them. Choose the offering that matches the work your business needs done.

Zemark for Sales helps field-sales teams prepare for visits, find relevant opportunities and follow through on orders. It is designed around businesses serving outlets and professional buyers, including B2B2C distribution.

Zemark for CRM. Customer knowledge maintained. Approved outbound executed. Contact and opportunity management with Ask Zemark in both plans; Meeting Intelligence and a personal marketer in Professional.

Zemark for Loyalty connects a customer database, campaign tools and AI-assisted operation around retention. Start with customer information and communications; add a formal loyalty programme when the selected plan includes it. Essentials does not include a loyalty programme.

Zemark for Service combines service tools and an AI expert for supported customer conversations, requests and handoffs. Connect the relevant knowledge and systems so the agent can help customers and leave useful context for your team.

The expert in the standard bundle is an AI agent. Pobuca's people can manage Zemark on your behalf through an optional, separately charged service.

Meet Zemark

Choose by the work, not only the size of your company

A company with a relatively small team may have demanding integration or governance requirements. An established business may find that a focused Zemark bundle fits a particular operation. Company size helps guide the conversation; it does not replace understanding the job.

During discovery, we review the customer journey, existing systems, data, users and actions involved. We then distinguish the software subscription, technical implementation, applicable usage and any optional ongoing services. Your proposal should make clear what is included and who operates it.

Technology backed by practical expertise

Pobuca can support the strategy, implementation and ongoing operation around your selected offering. Our Services pages explain AI adoption, CRM and loyalty consulting, integration and managed services. Standalone Microsoft implementation projects also have their own route; buying a Pobuca product is not a prerequisite for discussing them.

For a specific skill, Hire Zemark is a fixed monthly offer route based on expected usage and agreed scope. Explore a fixed monthly offer for the work you need. Trial availability and activation are confirmed with your offer. Discuss a skill

Questions to bring to your discovery meeting

Do we have to replace our existing CRM?

Not necessarily. Start by defining what should remain the source of truth and which information or actions need to connect. Replacement is a separate decision, not an assumption behind every Pobuca engagement.

Can we explore the software before selecting a full configuration?

A Measure trial provides an entry into selected measurement capabilities. It is not a permanent free plan or unrestricted access to Customer Intelligence. A discovery meeting can demonstrate the other relevant offerings.

Which product should we choose first?

Describe one important process, the problem it creates and the result you need. We will map the required capabilities and a practical starting scope rather than ask you to select modules without context.