Loyalty
NEEDS
Smart loyalty programs
Build a powerful loyalty program to offer a unique Customer Experience to your customers by leveraging AI and ML technologies. Pobuca platform will support your business to improve customer engagement and retention via top-notch features.
Features
360° customer
profile
Create unified customer profiles based on all stages of the customer journey, on demographics and behavioral criteria, and consolidate diverse deep data into a single customer view.
Engagement
increase
Target the right customer with the right message at the right time via tailor-made campaigns on preferred communication channels, and increase customer engagement, loyalty, and revenue.
Customer loyalty
rewards
Gain loyal customers by rewarding them for in-store and online purchases, offering participation in special events, exclusive services, and actions throughout the customer journey.
AI analysis
& metrics
Use customer data, such as campaign interactions, website, mobile app or social media activity, demographics, and shopping habits to send personalized content and predict future behaviors.
Real-time
data access
Get a 360-degree customer view by having real-time access to your data through pre-built reports, dashboards, key metrics, and analytics to optimize and personalize customers’ journeys.
Loyalty marketplaces
Pobuca helps you exceed the rewarding options, involving other partners in the reward system, increasing customer engagement by allowing your loyal customers to redeem their points for the reward of their choice.
Exchange Loyalty
points
b
Customers may redeem their points to 3rd party brands.
Gain personalized
gift cards
b
Customers can receive tailor-made to their preferences gifts.
Redeem options of local or international experiences
Offer a variety of options like sports events, travels, etc.
Offer your customer virtual currency in a digital wallet
Provide the option to spend it through a partner’s network.
Gamification
Customers can either participate directly, for example by filling in a form, or indirectly through their purchases. For example, each xx euros spent give them one participation in the draw. The loyalty program administrator enters the prizes and starts the draw which randomly selects the winners and assigns them the prizes.
Each missions comprises a set of steps that the customer must complete to win. Each step can offer points or other rewards and usually, the completion of the mission offers the biggest reward. You can monitor the progress of the customers in real-time and fine-tune the parameters of the mission.
A tournament is a competition in which all the participants compete in order to win the prizes depending on their final position. They get points independently of the loyalty program and these points accumulate up to the end of the tournament. The player with the most points is the winner but there can be prizes for the second winner and so on. A live leaderboard promotes the competition among players.
We offer a variety of online games that can be played individually or as a part of a mission or a tournament. Some example games are “wheel of fortune”, “get the falling pieces” and many more.
