marketing ·
EMPOWERED Case Study
Pobuca, Coca-Cola 3E, Coca-Cola Hellas and Kariera.gr collaborated on Empowered, a digital reskilling initiative with free courses, live training and certifications.
Body language: English
Pobuca, in partnership with Coca-Cola 3E, Coca-Cola Hellas, and Kariera.gr, was selected to design and develop the Empowered platform — a first-of-its-kind digital reskilling initiative for HoReCa professionals in Greece.
Company profile
Empowered (empoweredgr.com) is a digital training and reskilling platform created through a unique collaboration between Coca-Cola 3E, Coca-Cola Hellas, Pobuca, and Kariera.gr. Launched to support HoReCa professionals, young people, and women facing employment challenges, Empowered delivers free online courses, live training sessions, and skill certifications — accessible via web and mobile (Android & iOS). The platform was born out of a shared commitment to social impact and workforce development during one of the most challenging periods for the hospitality industry.
The challenge
- Industry Disruption: The HoReCa sector was severely impacted by the pandemic, leaving thousands of professionals without work and in need of new skills to re-enter the job market.
- Reaching a Fragmented Audience: The target audience — hospitality workers, young job seekers, and women — was highly dispersed and digitally diverse, requiring a platform accessible across all devices and skill levels.
- Multi-partner Coordination: Building a unified product across four distinct organizations (Coca-Cola 3E, Coca-Cola Hellas, Pobuca, Kariera.gr), each with different systems, processes, and stakeholders.
- Engagement & Retention: Keeping users motivated to complete training programs in a fully digital, self-directed environment.
EMPOWERED Case Study
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