Pobuca and Intersport present next-gen retail AI at SEV event

On May 12th, Isidoros Sideridis, CEO of Pobuca, took the stage at the SEV “AI in Practice” Conference in Athens to showcase the real-world impact of AI in retail. Joined by Intersport’s Stavroula Kakkava, he presented a live demo of Pobuca’s new agentic AI, Zemark, highlighting how AI is evolving from a support tool to a true digital colleague.

Their session demonstrated how businesses can transform customer data into actionable insights and measurable results, with key outcomes including increased customer satisfaction and reduced effort scores. The event underscored Pobuca’s role at the forefront of AI-driven customer experience—and its commitment to empowering organizations to work with AI, not against it.