Why prefer Voice of Customer over surveys?

So, it seems that customer surveys can no longer be regarded as the most accurate tool to collect unique customer insights, making customers feel connected to the brand

The challenges of building a churn model

The churn rate is very important in the retail industry, as it provides clarity on the quality of the business, shows customer satisfaction with the product or service, and allows for comparison with competitors to gauge an acceptable level of churn. To better assess our approach to the churn prediction...

How to predict customer churn

Customer churn is a business metric that measures the number of customers, accounts, etc. that a business has lost over some time and is typically expressed as a rate, being the inverse of the renewal rate, i.e. an 80% renewal rate is the equivalent of a 20% customer churn rate.