So, it seems that customer surveys can no longer be regarded as the most accurate tool to collect unique customer insights, making customers feel connected to the brand
Isidoros Sideridis participated as a speaker in the “Customer Loyalty Management” Conference
On the 16th of November, Boussias held the virtual "Customer Loyalty Management” Conference regarding all the new trends, tools, and best practices.
Turning the Ignite 2021 shock into a growth opportunity
Οffering a much better data management strategy to our customers, while helping them make insightful data-driven decisions; Azure Synapse Analytics now watches our back!
Three great distinctions for Pobuca, at the first UX|CX Awards
Pobuca received two golds in the categories "Best Customer Experience during a Crisis", "Best CX Initiative for Social Impact and Sustainability" and a bronze in the category “Best in Fashion & Beauty”.
The challenges of building a churn model
The churn rate is very important in the retail industry, as it provides clarity on the quality of the business, shows customer satisfaction with the product or service, and allows for comparison with competitors to gauge an acceptable level of churn. To better assess our approach to the churn prediction...
How to predict customer churn
Customer churn is a business metric that measures the number of customers, accounts, etc. that a business has lost over some time and is typically expressed as a rate, being the inverse of the renewal rate, i.e. an 80% renewal rate is the equivalent of a 20% customer churn rate.