Shopping malls
INDUSTRIES
How we can help
Support shopping malls, shopping centers, plazas & their tenants to offer exceptional Customer Experience and increase customer engagement through loyalty and coalition loyalty programs that unite multiple brands/tenants under one roof, allowing members to access an online marketplace, with exclusive offers & vouchers, earn points and redeem them.
Challenges
Get the right
customer data
With no convenient way to identify in-store customers, shoppers remain anonymous, thus preventing any meaningful personalized experience to assure loyalty, retention, and subsequently revenue increase.
Identify & target
specific segments
Identifying personas and dominant customer segments allows you to differentiate your approach. This can be very challenging when there is no way to capture customers’ data and visits.
Offer a seamless
experience
Introducing a unified solution for all tenants to offer customers a consolidated shopping experience can be a very tricky task for shopping malls.
Next-generation Loyalty for Malls
Private mall clubs
A private mall club (tiered and/or subscription-based), where members can access a set of benefits & vouchers.
Experiential Loyalty program
A tiered Loyalty program, where members will be rewarded for selected interactions with the mall (visits, contests, missions, activity on social media, etc.).
Holistic Loyalty program
A tiered Loyalty program, where members will be rewarded for every interaction & in-store purchase at the tenants’ physical stores.
Engage your customers under one roof
Unify all customer-related information from various 3rd party systems in one single database that is GDPR compliant and gain a real-time 360° customer view.
Increase customer engagement & attract new customers through an omnichannel fully personalized experience.
Manage customer profiles, view personalized content (offers, coupons, points, transaction history) and find the right answer via various touchpoints (microsite, mobile app, or chatbot) to complement the unified customer experience in every digital interaction.
Identify in-store customers & capture all their interactions, transactions and reward them for every € they spend in the mall, for every interaction with your campaigns and surveys, for sharing personal data (email, social media, etc.), and for referring friends & family members to the program.
Access important metrics & KPIs, track your data in real-time with support for streaming data, and take better strategic decisions, through embedded reporting, built on Power BI.
Leverage ML to create scores or segments, provide recommendations and next best actions per customer for cross-selling & upselling, and even predict customer churn to proactively re-engage them.
Motivate customers to return through points accrual/redemption options and perks & benefits in the shopping mall for their next purchase.
Give the freedom of choice to your loyal customers and allow them to redeem their points however they like, in a digital marketplace that includes a variety of partners and offerings; a curated collection of rewards, merchandise, exciting experiences, travel options, and much more!