Shopping malls
INDUSTRIES
How we can help
Pobuca supports shopping malls, shopping centers, plazas & their tenants to offer exceptional Customer Experience and increase customer engagement.
A coalition loyalty program that unites multiple brands/tenants under one roof, allowing members to access an online marketplace, with exclusive offers & vouchers, earn points and redeem them as they want.
Make your customers feel at home, they will come back.
Challenges
Lack of customer
data
There is not a convenient way to identify in-store customers, shoppers remain anonymous, thus preventing any meaningful content & experience personalization.
Targeting specific
audiences
Identifying personas and dominant customer segments allows you to differentiate your approach (mobile focus for millennials, experiential offers, VIP exclusivity, etc.).
Unified
experience
Introducing a unified solution for all tenants to offer customers a consolidated shopping experience that will increase their engagement & loyalty.
Knowing
the customer
Loyal customer identification & data collection about their actions & preferences to launch personalized campaigns, rewards, & optimized communication strategies.
Revenue
increase
Attract new customers, retain the loyal ones, provide incentives for frequent visits, and increase the average spent per visit, revenue and assure greater profits for the tenants.
.
Next-generation Loyalty for Malls
Private mall clubs
A private mall club (tiered and/or subscription-based), where members can access a set of benefits & vouchers.
Experiential Loyalty program
A tiered Loyalty program, where members will be rewarded for selected interactions with the mall (visits, contests, missions, activity on social media, etc.).
Holistic Loyalty program
A tiered Loyalty program, where members will be rewarded for every interaction & in-store purchase at the tenants’ physical stores.
Engage your customers under one roof
Unify all customer-related information from various 3rd party systems in one single database that is GDPR compliant and gain a 360° customer view with auto-updated profiles through integrations.
Increase customer engagement & attract new customers through omnichannel campaigns, fully personalized content based on each customer’s persona or preferences.
Manage customer profiles, view personalized content (offers, coupons, points, transaction history) and find the right answer via various touchpoints (microsite, mobile app, or chatbot) to complement the unified customer experience in every digital interaction.
Identify in-store customers & capture all their interactions, transactions and reward them for every € they spend in the mall, for every interaction with your campaigns and surveys, for sharing personal data (email, social media, etc.), and for referring friends & family members to the program.
Access to important metrics & KPIs, track your data in real-time with support for streaming data, leverage Enterprise Data Warehouse capabilities, and take better strategic decisions, through embedded reporting, built on Power BI.
Leverage ML to create scores or segments with similar behavior, provide recommendations and next best actions per customer for cross-selling & up-sell, and predict even customer churn to proactively re-engage them.
Motivate customers to return to the mall through various point redemption options, like vouchers for the mall stores’ perks & free services, online marketplaces, and tier-based Loyalty programs.
Give the freedom of choice to your loyal customers and allow them to redeem their points however they like, in a digital marketplace that includes a variety of partners and offerings; a curated collection of rewards, merchandise, exciting experiences, travel options, and much more!