Provide unique and
personalized Loyalty
experiences in the FMCG industry

a colorful supermarket with good CX

Managing the B2B customer relationships while understanding your customers’ needs and offering them a better Customer Experience, can be a real challenge in the FMCG industry.

Pobuca Experience Cloud helps you build a unified database to assess your B2B and B2C relationships, helping you efficiently identify your B2C consumers through Voice of Customer (VoC) across the different touchpoints, engage with them and build their loyalty and offer a seamless online & in-store Customer Experience.      

a colorful supermarket with good CX

Pobuca Experience Cloud solutions for FMCG


Manage your B2B relationships: Account Management, Lead, Opportunity Cycle & Sales team Goals, Customer Service, SLAs & agreements.

B2B Loyalty

Go beyond discount policies and create a loyalty B2B club to build engagement with your B2B customers and reward the most loyal ones.

D2C Loyalty

Identify your loyal customers and reward them for their offline & online purchases or any other engagement activities with your brand.

Measure CX

Listen to your customers and improve your products & services by leveraging the power of AI.

Virtual Agent

 Your 24/7 frontline of Customer Service with two skills categories; Customer Service & Digital Commerce.

Pobuca Experience Cloud features

Manage the deals with wholesalers, supermarkets, and HoReCa and track every related activity. Track also the agreements that need to be signed in or are in progress and proceed with the appropriate tasks. Accounts, Contacts Leads, Opportunities-Deals & Contracts are fully tracked by your team into the Pobuca Experience Cloud platform.

Activate the network of wholesalers and get the flexibility to build and communicate commercial policies outside the ERP. Pobuca helps you offer your B2B customer what they want, such as business enhancement rewards, perks & experiences for their brand loyalty, personalized information & tailored offerings, and create seamless omnichannel experiences. You can reward your B2B customers not only for the purchases they make but also for every action they do that shows they are very engaged with the brand. Redemptions are also very configurable, varying from digital coupons and discounts to experiential gifts to support the business strategy and goals of marketing and commercial teams.

Know your consumers’ identity and reward them for their purchases & engagement, by offering a ready rewarding mechanism for consumers when they buy your product across all touchpoints – offline and online.  The consumers scan the receipts from the retail stores (i.e., Supermarkets, HoReCa, small retail points, etc.) and earn points according to packaging or amount. Consumers can be rewarded not only for their purchases but also for every action they do that shows they are very engaged with the brand, such as when they reply to a survey they receive or refer one of their friends.

Analyze via Artificial Intelligence (AI) what your customers (B2B or Consumers) communicate to you in natural language and exact useful Customer Experience (CX) insights. 

Virtual Agent

A 24/7 virtual agent that is accessible through any touchpoint like your company’s website, Facebook page, etc. for your B2B or B2C customers that assists   your Customer Service by handling requests, processing orders, simplifying the process followed by the customers or completing custom tasks, like booking an appointment with a salesman.      


What our clients say.

Notos logo
Pobuca is our trusted advisor for CRM and IT integration. With Pobuca Suite, we communicate better, control our B2B sales and manage our 1.5m members loyalty program. We feel that our line of business systems is in good hands - they understand the special needs of a retailer.
Argyris Patousias
Group IT Director
The company has been implementing its digital transformation, investing in innovation. The scope of our company is to make use of Digital Technology that will directly deliver business functionality. Pobuca achieved this with Pobuca Loyalty, by elevating our customers’ loyalty behavior, so as to enhance the sales and loyalty sections of our business operations.
Spyros Papadopoulos
Channel Marketing Manager of Schneider Electric
Pobuca was the most suitable partner for the installation, support, and customization of Microsoft Dynamics CRM to our own needs and the successful connection with other business systems.
George Kanios
IT Director
We have trusted Pobuca for our loyalty program. The project has been flawless, having reflected our requirements while also being delivered on time, within the agreed schedules, and with perfect execution of the deliverables. To date, the operation of our BSB REWARDS based on Pobuca's solutions has been impeccable and absolutely satisfactory. Many thanks Pobuca!
Kostas Kalathas
E-Business Manager
We would like to express our satisfaction with our cooperation regarding the re-development of Gant Club. Pobuca team did a very professional job offering their deep technical expertise and commercial marketing approach. The highlight of our collaboration was the launch of the first Loyalty AI chatbot in Greece. We highly recommend Pobuca and the development team, and we look forward to working with them on future projects.
Korina Papadopoulou
Retail Operations Director
Pobuca’s solution gave our company the necessary tools and insights to better understand our customers’ behavior and to automate our operation and marketing communication with them
Stratis Apergis
As a team consisting of many people of different ages, education levels, and mentality, it was a challenge to install a system that everybody would enjoy using daily. Therefore, having a tool easy to use motivated our employees and made Microsoft Teams necessary for their business. Moreover, following Pobuca consulting, we are improving this tool day by day to get the maximum of it.
Leonidas Avgerakis
Since the first approach with Pobuca, we felt we were in the right hands. Besides their deep technical expertise and commercial marketing approach, they focus highly on results, always applying a practical approach to bring optimal solutions.
Marketing Director Balkans