Consumer goods


How we can help

optimize CX for Consumer Goods industry

Analyze your data through AI algorithms throughout your customer’s journey across channels and sync your people and operations, on a CRM platform that will define your digital transformation and help you capitalize on a great relationship with your customers. 


Engage & reward
your B2B customers

Work together with your partners to offer unique experiences to consumers and provide incentives to increase their loyalty.

Create a direct relationship
with consumers

Provide branded touchpoints and design an omnichannel communication strategy.

Analyze customers’

Listen to what the consumers say to your brand, and improve your products & services by leveraging the power of AI.


B2B Loyalty

Create a B2B loyalty program and incentivize your partners to support brand equity. 


Increase awareness, create seamless experiences across different touchpoints and automate customer journeys. 

Advanced Customer

Get to know your consumers and segment them by leveraging the power of AI, accessing ML-powered insights based on their interests, past behavior & communications. 

Customer success

Our CX experts help you unlock the full potentialities of Pobuca Experience Cloud product features, tools, and resources to define your success goals and align people, processes, and systems to achieve greater results.  



Satisfied customers are more likely to recommend your products to their network, increasing your brand awareness.


As loyalty programs reward customers for their loyalty, they are more likely to continue using your products.

Improved ROI

When implemented properly, customer loyalty programs can provide a good return on investment for the organisation.


Loyalty programs increase customers’ level of interaction with your brand, helping them to feel more engaged and connected.


Benefit from the AI and machine-learning techniques to further optimise your price setting, display designs and your marketing strategies.


What our clients say.

Pobuca is our trusted advisor for CRM and IT integration. With Pobuca Suite, we communicate better, control our B2B sales and manage our 1.5m members loyalty program. We feel that our line of business systems is in good hands - they understand the special needs of a retailer.
Argyris Patousias
Group IT Director
The company has been implementing its digital transformation, investing in innovation. The scope of our company is to make use of Digital Technology that will directly deliver business functionality. Pobuca achieved this with Pobuca Loyalty, by elevating our customers’ loyalty behavior, so as to enhance the sales and loyalty sections of our business operations.
Spyros Papadopoulos
Channel Marketing Manager of Schneider Electric
Pobuca was the most suitable partner for the installation, support, and customization of Microsoft Dynamics CRM to our own needs and the successful connection with other business systems.
George Kanios
IT Director
We have trusted Pobuca for our loyalty program. The project has been flawless, having reflected our requirements while also being delivered on time, within the agreed schedules, and with perfect execution of the deliverables. To date, the operation of our BSB REWARDS based on Pobuca's solutions has been impeccable and absolutely satisfactory. Many thanks Pobuca!
Kostas Kalathas
E-Business Manager
We would like to express our satisfaction with our cooperation regarding the re-development of Gant Club. Pobuca team did a very professional job offering their deep technical expertise and commercial marketing approach. The highlight of our collaboration was the launch of the first Loyalty AI chatbot in Greece. We highly recommend Pobuca and the development team, and we look forward to working with them on future projects.
Korina Papadopoulou
Retail Operations Director
Pobuca’s solution gave our company the necessary tools and insights to better understand our customers’ behavior and to automate our operation and marketing communication with them
Stratis Apergis
As a team consisting of many people of different ages, education levels, and mentality, it was a challenge to install a system that everybody would enjoy using daily. Therefore, having a tool easy to use motivated our employees and made Microsoft Teams necessary for their business. Moreover, following Pobuca consulting, we are improving this tool day by day to get the maximum of it.
Leonidas Avgerakis
Since the first approach with Pobuca, we felt we were in the right hands. Besides their deep technical expertise and commercial marketing approach, they focus highly on results, always applying a practical approach to bring optimal solutions.
Marketing Director Balkans