CX & Consumer goods
Provide unique and personalized Loyalty
experiences in the FMCG industry
Managing the B2B customer relationships while understanding your customers’ needs and offering them a better Customer Experience, can be a real challenge in the FMCG industry.
Pobuca Experience Cloud helps you build a unified database to assess your B2B and B2C relationships, helping you efficiently identify your B2C consumers through Voice of Customer (VoC) across the different touchpoints, engage with them and build their loyalty and offer a seamless online & in-store Customer Experience.
Pobuca Experience Cloud solutions for FMCG
Manage your B2B relationships: Account Management, Lead, Opportunity Cycle & Sales team Goals, Customer Service, SLAs & agreements.
Go beyond discount policies and create a loyalty B2B club to build engagement with your B2B customers and reward the most loyal ones.
Identify your loyal customers and reward them for their offline & online purchases or any other engagement activities with your brand.
Listen to your customers and improve your products & services by leveraging the power of AI.
Your 24/7 frontline of Customer Service with two skills categories; Customer Service & Digital Commerce.
Pobuca Experience Cloud features
Manage the deals with wholesalers, supermarkets, and HoReCa and track every related activity. Track also the agreements that need to be signed in or are in progress and proceed with the appropriate tasks. Accounts, Contacts Leads, Opportunities-Deals & Contracts are fully tracked by your team into the Pobuca Experience Cloud platform.
Activate the network of wholesalers and get the flexibility to build and communicate commercial policies outside the ERP. Pobuca helps you offer your B2B customer what they want, such as business enhancement rewards, perks & experiences for their brand loyalty, personalized information & tailored offerings, and create seamless omnichannel experiences. You can reward your B2B customers not only for the purchases they make but also for every action they do that shows they are very engaged with the brand. Redemptions are also very configurable, varying from digital coupons and discounts to experiential gifts to support the business strategy and goals of marketing and commercial teams.
Know your consumers’ identity and reward them for their purchases & engagement, by offering a ready rewarding mechanism for consumers when they buy your product across all touchpoints – offline and online. The consumers scan the receipts from the retail stores (i.e., Supermarkets, HoReCa, small retail points, etc.) and earn points according to packaging or amount. Consumers can be rewarded not only for their purchases but also for every action they do that shows they are very engaged with the brand, such as when they reply to a survey they receive or refer one of their friends.
Analyze via Artificial Intelligence (AI) what your customers (B2B or Consumers) communicate to you in natural language and exact useful Customer Experience (CX) insights.
A 24/7 virtual agent that is accessible through any touchpoint like your company’s website, Facebook page, etc. for your B2B or B2C customers that assists your Customer Service by handling requests, processing orders, simplifying the process followed by the customers or completing custom tasks, like booking an appointment with a salesman.
What our clients say.