Pobuca as a Customer Data Platform (CDP)
Unify the company’s customer data from all the marketing touchpoints and other channels to design personalized and more efficient campaigns.
One single database
Collect and structure real-time data into individual, centralized customer profiles, in one single database that is GDPR-compliant.
Unified customer profiles
Create unified customer profiles with data gathered across a variety of online and offline marketing channels.
Bring together transactional, behavioral, and demographic data and create a 360o customer view of and create personalized campaigns.
Understand your customers & predict their needs by unlocking powerful AI insights and create custom campaigns.
Know your customers
A 360o customer view is one of the most efficient benefits of a CDP that allows you to create and offer a personalized customer experience.
How to achieve it?
buying behavior (online-offline), online behavior, campaign 7 survey responses.
contact forms, call center dialogs.
recommendation, scoring & segmentation.