Create and manage unified
customer profiles with our Customer Data Platform (CDP)

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CDP is a software that imports customer data from multiple sources to create a unified customer database that is accessible to other systems.

Pobuca Experience Cloud offers a CDP that allows you to unify, and analyze customers in one single database by collecting customer data throughout the journey from all the marketing touchpoints & channels. You can create a 360º profile for each customer and use it to deliver personalized and engaging experiences across the customer journey.

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Pobuca Experience Cloud benefits

One single database

Collect & structure real-time data into individual, centralized customer profiles, in one single database that is GDPR-compliant.

Unified customer profiles

Create with data gathered across all marketing channels, such as purchases, responses to campaigns, call center dialogs, reviews, emails, chats, and more.

Data Cleansing

Clean your customer database by removing duplicates, correcting errors, filling in missing values, and updating outdated information.

Behavioral analysis

Combine transactional, behavioral, and demographic data for a comprehensive customer view. Utilize VoC and sentiment analysis for personalized campaign strategies.

Customer segmentation

By analyzing customer behavior you can predict their needs per segment using AI. Craft tailor-made campaigns with targeted content and update their profiles based on their responses.

Boost CX & Loyalty

By knowing your customers you can make them feel truly understood and cared on a personal level increasing customer satisfaction, Loyalty, retention, advocacy, and lifetime value.

The economic impact of Pobuca Experience Cloud

By leveraging  Pobuca Experience Cloud  and creating  comprehensive 360º customer profiles, businesses can make their customers feel truly understood and cared for on a personal level. This in-depth understanding of their preferences, behaviors, and needs enables businesses to deliver highly personalized experiences that resonate with their customers.  

The result?  

Increased customer satisfaction, improved Loyalty, and higher chances of repeat business. When customers feel valued and catered to on an individual basis, they are more likely to become brand advocates, reduce customer churn and increase customer lifetime value.