Holidays are coming ready to turn yet another chaos into a growth prospect? December 23, 2021 Having Black Friday and Cyber Monday only just left us, winter holidays are right around the corner, leaving no time to rest for the brands to get into the last and maybe most decisive...
Yes, even the perfect Βlack Friday can backfire; check out why
Yes, even the perfect Βlack Friday can backfire; check out why Black Friday is right around the corner, and you are trying to decide how to squeeze the most out of it. As a consumer, you are probably refining your shopping wish list to be ready for the big day,...
The best tips for great Customer Service in 2021
The best tips for great Customer Service in 2021Yes, you might have a truly great product or a service that brings real value to your customers’ lives. Your marketing and your sales team may be up to the task too, but is this all that it takes to make your...
Loyalty marketplace- the next big thing
Loyalty marketplace- the next big thingA long-lasting tradition is about to change. It's certainly no secret that loyalty programs are one of the best ways to build and maintain long-term relationships with customers and one of the key driving forces behind a business’ continuity and success. Whilst on the forefront...
Tips & tactics for a powerful B2B LinkedIn strategy
If you have content to distribute, which you definitely should, LinkedIn has to be your B2B marketing strategy’s first stop.
CX glossary
As the Digital Era keeps pushing us away from the traditional product-oriented models to customer-driven business approaches, Customer Experience (CX) grows into a key factor for business growth and success. Whether beginners or CX professionals, this is a glossary with all the terms that you will be needing along with...