Why brands cannot ignore Customer Experience

Customer Experience (CX) is nothing less than how your customers feel in the sum of their interactions with your business across all the available touchpoints of your organization. And at the very heart of CX’s importance, lies customer retention, as the very first step to be taken in building a...

Does the retail industry need sentiment analysis?

Just one negative customer experience can make over a quarter of customers leave the brand for good; at the same time, catching those positive customer sentiments on the spot could be the driving force of customer loyalty.

What is Sentiment Analysis?

Sentiment analysis is contextual text mining of text that identifies and extracts subjective information to help a business to understand the social sentiment of their brand, product, or service while monitoring online conversations.

Pobuca Experience Cloud can turn you into a CX leader

While Customer Service (CS) is focused on a specific part of the customer interaction with a brand, Customer Experience (CX) can be only regarded as a holistic process across the customer journey, crossing also all silos and departmental borders within the organization.