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Yes, you might have a truly great product or a service that brings real value to your customers’ lives.

It is a fact that the backbone of retail has always been physical sales, having customer experience being correlated with the corresponding physical elements and touchpoints. As the world of retail is evolving through e-commerce, retail customer experience has also evolved.

Customer experience is the overall feel you leave with your customers after their interaction with you, a projection of their experience on how they think of you as a brand, and the only way that could ultimately lead to brand loyalty.

In today’s digital world, consumers want their relationship with each brand to grow into something more meaningful, making businesses to be having to work harder than ever to keep customers engaged and happy, to keep their customers loyal and satisfied.

CRM stands for customer relationship management. It's a category of integrated, data-driven software solutions that improve your interactions your customers. CRM systems help you manage and maintain customer relationships, track sales leads, marketing, pipeline, and deliver actionable data.

Everybody knows that a CRM system is a must for any B2B business. But, how do you choose the right CRM vendor? From deployment methods to functionality, from integrations to user experience, let’s have a look at the thing you will have to consider before you select the right CRM for your business.