Read marketing, customer service, sales, loyalty and productivity blog content.

  • How to measure customer experience 

    May 03, 2021 cx

    Customer experience is the overall feel you leave with your customers after their interaction with you, a projection of their experience on how they think of you as a brand, and the only way that could ultimately lead to brand loyalty.


  • Loyalty program for small businesses

    May 03, 2021 loyalty

    Customer loyalty is not earned easily. Customers will be loyal to the company, as long as it helps them fulfill their goals. It doesn't matter if they have a positive history and a lasting relationship with your brand. If a competitor puts a better offer on the table, then the customer is going to take it.


  • How to choose a CRM software

    May 01, 2021 crm

    Everybody knows that a CRM system is a must for any B2B business. But, how do you choose the right CRM vendor? From deployment methods to functionality, from integrations to user experience, let’s have a look at the thing you will have to consider before you select the right CRM for your business.


  • How to choose your loyalty platform

    April 28, 2021 loyalty

    While a loyalty program can boost your business, choosing the right platform is the one that would bring in your results. To make sure that you can choose the best loyalty platform for your brand, you should take into consideration the needs of your business as well as your customers’.


  • 10 benefits of loyalty program for customers

    April 27, 2021 loyalty

    Customer loyalty occurs when a customer prefers a particular company consistently over its competitors. When customers are loyal, their buying decision is not influenced by the price or availability, as they would rather wait or pay more to get the same quality they are familiar with.


  • Leverage digital customer engagement

    April 25, 2021 loyalty

    In today’s digital world, consumers want their relationship with each brand to grow into something more meaningful, making businesses to be having to work harder than ever to keep customers engaged and happy, to keep their customers loyal and satisfied.


  • How to measure customer loyalty

    April 19, 2021 loyalty

    It is admittingly hard to measure customer loyalty, as it is a feeling or even better an indication of an intention. But measurement is the key step in customer loyalty management so that we have the tools to optimize our loyalty programs.


  • Customer experience in retail 

    April 14, 2021 cx

    It is a fact that the backbone of retail has always been physical sales, having customer experience being correlated with the corresponding physical elements and touchpoints. As the world of retail is evolving through e-commerce, retail customer experience has also evolved.