Blog

Read marketing, customer service, sales, loyalty and productivity blog content.

  • The best CRM for small businesses

    April 07, 2021 crm

    Is there really a need for a CRM for small businesses? Not really. That is if you don’t want to increase your sales by almost 30% according to Forbes or manage operational challenges that could really sink your business. Small businesses need a CRM to improve their customer service practices, analyze business data and keep listening to what customers want.

  • The best customer engagement strategies and tactics; 2021 version

    April 05, 2021 loyalty

    Although everybody knows that without engaged and loyal customers, things can get pretty tough, many brands tend to pay more attention to lead generation and customer acquisition, than putting an effort to keep their existing customers motivated before they eventually switch to competitors.

  • CRM: the marketing tool

    April 05, 2021 loyalty

    CRM stands for customer relationship management or the process of managing interactions with existing and prospective customers during the sales process. CRM software or technology is a tool or system of tools that can help organizations assess, organize, and analyze customer data and better manage relationships with customers.

  • How to measure customer engagement

    March 31, 2021 loyalty

    Customer engagement is the sum of regular interactions, communications that could create a relationship between an organization and its customers, such as, regular content, social media interactions, community events, social gatherings, reviews and regular use of an app or a service.

  • What makes a great customer experience

    March 26, 2021 CX

    So, what makes a customer experience a great one? Before getting into this, we might need to take a step back, that is to see what customer experience is really about, to start with. A common definition is that customer experience is the overall perception customers have of a brand, based on their interactions with it.

  • How to improve your customer experience

    March 05, 2021 CX

    This is an effort that entails the sum of your organization’s attention and commitment and a crystal-clear customer experience strategy that will position, align, and orientate all the stakeholders in the same direction. To be successful in the customer experience, you will need to make sure that you have covered critical angles.

  • Kickstart 2021 with Customer Voice

    January 11, 2021 CX

    2021 has arrived unevenly as it seems, and has to carry 2020’s pendings on its shoulders while getting things back to the new normality double pace at the same time. Amongst the great many things that are anticipated, 2021 is expected to be bringing the consumers back closer to the brands once again, making sure that businesses stay well connected to the end customers.