VERO Case Study
Pobuca is helping VERO to increase shopper sales thanks to the higher use of segmented promotions.
Vero SA is a leading chain of supermarkets with a major presence in the Balkan region. Its operations now take place in FYROM and Serbia.
- Design a new communication and promotional channel to maximize the use of segmented discount coupons.
- Increase shopper sales thanks to the higher use of segmented promotions.
- Involve brand manufacturers to grow sales of their own portfolio, and to generate new income to finance this new channel.