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Read marketing, customer service, sales, loyalty and productivity blog content.

  • CX glossary

    July 01, 2021 cx

    As the Digital Era keeps pushing us away from the traditional product-oriented models to customer-driven business approaches, Customer Experience (CX) grows into a key factor for business growth and success. Whether beginners or CX professionals, this is a glossary with all the terms that you will be needing along with the implementation of the right CX journey for your customers.

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  • Your lead scoring strategy for a great Customer Engagement

    May 27, 2021 loyalty

    Most people will tell you that the most important thing in business is customer acquisition. And up to a point, this can’t be wrong. That is until you put customer engagement into your business equation. Customer engagement is all about holding onto the customers you already have and all the steps you will be taking in the process of building a relationship with them.

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  • 9+1 activities to boost customer engagement

    May 21, 2021 loyalty

    Most people will tell you that the most important thing in business is customer acquisition. And this can’t be wrong. Customer engagement is all about holding onto the customers you already have and all the steps you will be taking in the process of building a relationship with them.

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  • Microsoft Dynamics 365: a CRM for your needs

    May 04, 2021 crm

    CRM stands for customer relationship management. It's a category of integrated, data-driven software solutions that improve your interactions your customers. CRM systems help you manage and maintain customer relationships, track sales leads, marketing, pipeline, and deliver actionable data.

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  • Customer experience trends for 2021

    May 03, 2021 cx

    Although the pandemic has had a huge effect on our behavior, the trends that stand out, and the ones that will most affect us in the coming years are not pandemic-native only, rather than trends that were already there, and now they have ‘just’ been greatly accelerated.

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  • How to boost employee loyalty

    May 03, 2021 loyalty

    Today’s companies are challenged with keeping up with the needs and demands of their employees and it seems that their greatest struggle isn’t recruiting talent but instead retaining and engaging them. Employees today seek a sense of purpose that is no longer satisfied by a paycheck alone.

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  • How to measure customer experience 

    May 03, 2021 cx

    Customer experience is the overall feel you leave with your customers after their interaction with you, a projection of their experience on how they think of you as a brand, and the only way that could ultimately lead to brand loyalty.

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