Beyond branding: when AI meets human creativity
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In this thought-provoking episode of Branding for Greeks, Isidoros Sideridis, CEO of Pobuca, joins creative director Spyros Margetas for a wide-ranging discussion on the evolving nature of creativity in the era of artificial intelligence.
What begins as a conversation about branding and innovation quickly expands into deeper questions around consciousness, intellectual property, and the future of human expression. From Bach to Van Gogh, and from algorithms to identity, this episode challenges the boundaries between the technical and the artistic — and explores what it truly means to create in a world shaped by machines.
Listen to the discussion: